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We proudly announce our collaboration with Japanese watchmaker Minase to bring you the Fratello × Minase M-3 "Very Peri". This is a watch that we hope appeals to fans and classic Japanese watchmaking purists. With a beautiful purple dial and fantastic Sallaz polishing, the M-3 is a model previously unknown outside of Japan.

Classic Minase and classically Fratello

The M-3 offers fans of more traditional watch designs an accessible route into the Minase family. Featuring Minase’s signature Sallaz polishing on the clean and classic 39mm case, we knew we could make this into something special that the Fratelli would enjoy. Given the 46mm lug-to-lug, and 10.5mm thickness, the watch is incredibly wearable on the wrist.

Very Peri purple!

The Divido was the model that helped us fall in love with Minase, and we wanted to channel some of that passion into our M-3. First, we took the gorgeous hand-finished brushed pattern that adorned the Divido dial and transplanted it into the M-3 case. In keeping with the more traditional styling of the M-3, we kept things simple and allowed the color and texture of the Fratello × Minase M-3 dial to be the star of the show. A completely new set of hour markers decorate the dial, inspired by the polished wedge markers used on the Divido. A completely new custom handset, again inspired by the Divido but slightly toned down, complements the hour markers and the polished case angles. All this is viewable through an anti-reflective sapphire crystal.

We chose this beautiful shade of purple because it is the official Pantone Color of the Year for 2022, known as “Very Peri”. You will also notice the flash of orange on the tip of the seconds hand, which has become a bit of a signature for Fratello limited editions. Behind the closed, engraved case back, you’ll find a Sellita SW200, and the watch is water resistant to 100 meters. Minase has modified the SW200 to a two-crown position, removing the date complication and eliminating a "ghost date" position.

The M-3’s versatility is a subtle feature

We chose to present the watch on a classic black embossed alligator strap. This gives it a rather business-esque smart/formal vibe. However, you can easily swap that over to something like a light gray suede or nubuck strap, and the Fratello × Minase M-3 quickly becomes a schmoozy, sportier companion for the wrist. The dial's hidden beauty is its surprising versatility. Thanks to the regular 20mm lug spacing, you’ll be able to experiment with the many straps you likely already have in your collection.

The most affordable Minase

There’s a lot to like about this watch. It’s not the flashiest watch in Minase’s collection, but that’s the point of the M-3. The Fratello × Minase M-3 is designed to appeal to collectors of Japanese watchmaking who like things on the more traditional side while also appreciating the versatility of this colorful little number. Possibly the most intriguing factor of the watch is the price. Including 21% Dutch VAT, the price is a very attractive €2,976. Please note, however, that VAT/taxes are adjusted to your locale at checkout once you’ve added your shipping location. If you’re outside of the EU, VAT is entirely removed, and the price is €2,459.50. This makes it the most affordable model in the Minase collection and a fantastic way into the brand.

With the Minase M-3, you’re securing a slice of Japanese watchmaking craftsmanship in a model that is only now making its debut outside of Japan. There’s a lot to like here. The best thing? If you want one of these watches, you can get one. We have worked closely with Minase to enable a sales model allowing every interested member of the Fratelli to purchase one of these Fratello × Minase M-3 watches. That means no limited quantities.

Sales are open for one week! No limited quantities!

Sales remain open for one week until 6:00 AM CEST on Tuesday, September 13th, 2022. That means you have some time to think about it and make up your mind. There is, of course, a limit to how quickly Minase can produce these watches. The first batch will be delivered within three months, and every subsequent batch will be delivered in three-month increments after that. 

Please note: VAT/taxes are adjusted to your locale at checkout once you’ve added your shipping location. If you’re outside of the EU, VAT is entirely removed, and the price is €2,459.50. Our Return Policy applies to all purchases.

Specifications

Dial: "Very Peri" purple
Case Material: Stainless steel
Case Dimensions: 39mm × 46mm × 10.5mm (including crystal)
Lug Width: 20mm
Crystal: Sapphire
Case Back: Stainless steel
Movement: Sellita SW200-1 (modified to remove the date)
Power Reserve: ~42 hours
Water Resistance: 10 ATM (100 meters)
Strap: Black embossed calf leather
Functions: Hours, minutes, and seconds
Price: €2,976 including 21% VAT (taxes automatically adjusted at checkout)
Orders are open for one week. All orders placed within this period will be honored.